{"id":222,"date":"2017-03-15T12:50:53","date_gmt":"2017-03-15T12:50:53","guid":{"rendered":"https:\/\/lahaineinsideus.com\/?page_id=222&#038;lang=en"},"modified":"2026-07-20T09:16:30","modified_gmt":"2026-07-20T07:16:30","slug":"homepage","status":"publish","type":"page","link":"https:\/\/lahaineinsideus.com\/en\/","title":{"rendered":"Homepage"},"content":{"rendered":"<div id='fullscreen_slider_1'  class='avia-fullscreen-slider main_color  av-medium-hide av-small-hide av-mini-hide  avia-builder-el-0  el_before_av_slideshow_full  avia-builder-el-first   container_wrap fullsize' style=' '  ><div   data-size='extra_large'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='3032,3000'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='true'  data-slide_height='100'  data-handle='av_fullscreen'  data-interval='5'  data-class=' '  data-el_id=''  data-css_id='fullscreen_slider_1'  data-scroll_down=''  data-control_layout='av-control-default'  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data-interval='7'  data-class=' '  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-minimal'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-lazy_loading='disabled'  data-src=''  data-position='top left'  data-repeat='no-repeat'  data-attach='scroll'  data-stretch=''  class='avia-slideshow avia-slideshow-2  av-control-minimal av-default-height-applied avia-slideshow-no scaling av_slideshow_full   avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 66.733333333333%;' ><li  class=' slide-1 ' ><div data-rel='slideshow-2' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3032 avia-img-lazy-loading-not-3032\"  src=\"https:\/\/lahaineinsideus.com\/wp-content\/uploads\/2026\/07\/slide-la-haine-inside-us-fw26-27.webp\" width=\"1500\" height=\"1001\" title='slide-la-haine-inside-us-fw26-27' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/lahaineinsideus.com\/wp-content\/uploads\/2026\/07\/slide-la-haine-inside-us-fw26-27.webp 1500w, https:\/\/lahaineinsideus.com\/wp-content\/uploads\/2026\/07\/slide-la-haine-inside-us-fw26-27-300x200.webp 300w, https:\/\/lahaineinsideus.com\/wp-content\/uploads\/2026\/07\/slide-la-haine-inside-us-fw26-27-1030x687.webp 1030w, https:\/\/lahaineinsideus.com\/wp-content\/uploads\/2026\/07\/slide-la-haine-inside-us-fw26-27-768x513.webp 768w, https:\/\/lahaineinsideus.com\/wp-content\/uploads\/2026\/07\/slide-la-haine-inside-us-fw26-27-705x470.webp 705w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/li><li  class=' slide-2 ' ><div data-rel='slideshow-2' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3000 avia-img-lazy-loading-not-3000\"  src=\"https:\/\/lahaineinsideus.com\/wp-content\/uploads\/2026\/07\/la_haine_collection-20-woman-14.jpg\" 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avia-slideshow-controls'><a href='#prev' class='prev-slide' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'>Previous<\/a><a href='#next' class='next-slide' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div><\/div>\n<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-full-stretch av-section-color-overlay-active avia-bg-style-fixed  avia-builder-el-2  el_after_av_slideshow_full  el_before_av_section   av-minimum-height av-minimum-height-100  container_wrap fullsize' style='background-color: #000000; background-repeat: no-repeat; background-image: url(https:\/\/lahaineinsideus.com\/wp-content\/uploads\/2026\/07\/la_haine_collection-20-woman-14.jpg);background-attachment: fixed; background-position: top center;  '  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100'><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.7; background-color: #000000; '><\/div><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-222'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_half  av-animated-generic fade-in  flex_column_div av-zero-column-padding first  avia-builder-el-3  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h1>MADE IN ITALY SINCE 2016.<\/h1>\n<p><strong>BORN FROM CONTRAST.<\/strong><br \/>\n<strong> DEFINED BY IDENTITY.<\/strong><br \/>\n<strong> CONSTANTLY EVOLVING.<\/strong><\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section  av-desktop-hide av-medium-hide av-small-hide av-mini-hide\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h1>It&#8217;s Hate.<\/h1>\n<p><em><strong>An emotion which is part of human beings genetic heritage.<\/strong><\/em><\/p>\n<p>It lives inside us in a constant struggle for the prevarication of our good feelings.<br \/>\nIt should not scare you, the awareness of its existence is the only weapon man has got to avoid being a victim.<br \/>\nWe are free to choose to be good or not. To let the hate, within us, win or not.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-left  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last ' ><a href='https:\/\/lahaineinsideus.com\/en\/brand-concept\/'  class='avia-button  avia-color-light   avia-icon_select-no avia-size-medium avia-position-left '   ><span class='avia_iconbox_title' >Brand Concept<\/span><\/a><\/div><\/p><\/div><div class=\"flex_column av_one_half  av-animated-generic fade-in  flex_column_div av-zero-column-padding   avia-builder-el-7  el_after_av_one_half  avia-builder-el-last  \" style='border-radius:0px; '><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'  style='background-color:#000000;' ><\/div><\/div><\/div><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-no-padding avia-no-border-styling  avia-bg-style-fixed  avia-builder-el-8  el_after_av_section  el_before_av_section   av-minimum-height av-minimum-height-50  container_wrap fullsize' style='background-color: #000000;  '   data-av_minimum_height_pc='50'><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-222'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_half  av-animated-generic fade-in  flex_column_table_cell av-equal-height-column av-align-middle first  avia-builder-el-9  el_before_av_one_half  avia-builder-el-first  \" style='padding:20px 0px 0px 0px ; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h1>#20<\/h1>\n<p>The collection explores a future where identity, research, and innovation converge within a cyber universe of artificial surfaces, synthetic lights, and invisible tensions.<\/p>\n<p>In this scenario, LA HAINE INSIDE US portrays the conflict between the individual and the system, instinct and control, authenticity and conformity, reaffirming the value of research, experimentation, and the excellence of Made in Italy.<\/p>\n<p>In a world that increasingly tends toward uniformity, <strong>the most revolutionary act remains the ability to shape one\u2019s own identity and remain irreducibly true to oneself<\/strong>.<\/p>\n<p><!--<strong>A plastic sheet stirred by the wind.<\/strong>\n\n\n\n\n\n\n<p data-path-to-node=\"3\">A body that resists, allowing itself to be struck, enveloped, almost suffocated. It is within this tension that La Haine lives: <em><strong>between the impulse and the surrender<\/strong><\/em>, between freedom and constraint, between what one wishes to break and what one chooses to contain.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n<p data-path-to-node=\"4\">The sheet becomes a physical metaphor for inner hatred: an invisible, shifting force that has no form of its own, but takes the shape of whatever it encounters. When the wind inflates it, the model is crushed, distorted, engulfed\u2014just as it happens when our emotions overwhelm us.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n<p data-path-to-node=\"5\">But in the moment the plastic lifts or shifts, space is created: breath, possibility. It is the eternal oscillation between the cage and liberation, the same that defines the brand's philosophy:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n<p data-path-to-node=\"5\"><em><strong>a force that cannot be controlled, only accepted.<\/strong><\/em><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n<p data-path-to-node=\"6\">In this interplay of resistance and surrender, of air and matter, the aesthetic of La Haine is fulfilled: <em><strong>cold, lucid, emotionally brutal.<\/strong><\/em><\/p>\n\n\n\n\n\n\n--><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-left  avia-builder-el-11  el_after_av_textblock  el_before_av_button ' ><a href='https:\/\/lahaineinsideus.com\/en\/collections\/17-man-2-2-2\/'  class='avia-button  avia-color-light   avia-icon_select-no avia-size-medium avia-position-left '   ><span class='avia_iconbox_title' >View Man Collection<\/span><\/a><\/div><br \/>\n<div  class='avia-button-wrap avia-button-left  avia-builder-el-12  el_after_av_button  el_before_av_textblock ' ><a href='https:\/\/lahaineinsideus.com\/en\/collections\/17-woman-2-2-2\/'  class='avia-button  avia-color-light   avia-icon_select-no avia-size-medium avia-position-left '   ><span class='avia_iconbox_title' >View Woman Collection<\/span><\/a><\/div><br \/>\n<section class=\"av_textblock_section  av-desktop-hide av-medium-hide av-small-hide av-mini-hide\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><a href=\"https:\/\/lahaineinsideus.com\/collezioni-pdf\/catalogo-la-haine-inside-us-11-men-ss22.pdf\" target=\"_blank\" rel=\"noopener\">Download PDF Man Collection<\/a> &#8211; <a href=\"https:\/\/lahaineinsideus.com\/collezioni-pdf\/catalogo-la-haine-inside-us-11-women-ss22.pdf\" target=\"_blank\" rel=\"noopener\">Download PDF Woman Collection<\/a><\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_half  av-animated-generic fade-in  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding   avia-builder-el-14  el_after_av_one_half  avia-builder-el-last  \" style='border-radius:0px; '><div id='av-masonry-1' class='av-masonry  noHover av-fixed-size av-1px-gap av-hover-overlay-active av-masonry-animation-active av-masonry-col-3 av-caption-always av-caption-style- av-masonry-gallery   av-orientation-portrait   av-medium-columns-overwrite av-medium-columns-3 av-small-columns-overwrite av-small-columns-3 av-mini-columns-overwrite av-mini-columns-3'  ><div class='av-masonry-container isotope av-js-disabled ' ><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><a href=\"https:\/\/lahaineinsideus.com\/wp-content\/uploads\/2026\/07\/la_haine_collection-20-man-3-686x1030.jpg\"  aria-label=\"image la_haine_collection-20-man-3\"  id='av-masonry-1-item-2967' data-av-masonry-item='2967' class='av-masonry-entry isotope-item post-2967 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"la_haine_collection-20-man-3\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(https:\/\/lahaineinsideus.com\/wp-content\/uploads\/2026\/07\/la_haine_collection-20-man-3-470x705.jpg);\" title=\"la_haine_collection-20-man-3\" ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/lahaineinsideus.com\/wp-content\/uploads\/2026\/07\/la_haine_collection-20-woman-19-687x1030.jpg\"  aria-label=\"image la_haine_collection-20-woman-19\"  id='av-masonry-1-item-3005' data-av-masonry-item='3005' class='av-masonry-entry isotope-item post-3005 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"la_haine_collection-20-woman-19\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(https:\/\/lahaineinsideus.com\/wp-content\/uploads\/2026\/07\/la_haine_collection-20-woman-19-470x705.jpg);\" title=\"la_haine_collection-20-woman-19\" ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/lahaineinsideus.com\/wp-content\/uploads\/2026\/07\/la_haine_collection-20-man-9-686x1030.jpg\"  aria-label=\"image la_haine_collection-20-man-9\"  id='av-masonry-1-item-2973' data-av-masonry-item='2973' class='av-masonry-entry isotope-item post-2973 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"la_haine_collection-20-man-9\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(https:\/\/lahaineinsideus.com\/wp-content\/uploads\/2026\/07\/la_haine_collection-20-man-9-470x705.jpg);\" title=\"la_haine_collection-20-man-9\" ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/lahaineinsideus.com\/wp-content\/uploads\/2026\/07\/la_haine_collection-20-woman-16-686x1030.jpg\"  aria-label=\"image la_haine_collection-20-woman-16\"  id='av-masonry-1-item-3002' data-av-masonry-item='3002' class='av-masonry-entry isotope-item post-3002 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"la_haine_collection-20-woman-16\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(https:\/\/lahaineinsideus.com\/wp-content\/uploads\/2026\/07\/la_haine_collection-20-woman-16-470x705.jpg);\" title=\"la_haine_collection-20-woman-16\" ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/lahaineinsideus.com\/wp-content\/uploads\/2026\/07\/la_haine_collection-20-man-7-686x1030.jpg\"  aria-label=\"image la_haine_collection-20-man-7\"  id='av-masonry-1-item-2971' data-av-masonry-item='2971' class='av-masonry-entry isotope-item post-2971 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"la_haine_collection-20-man-7\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(https:\/\/lahaineinsideus.com\/wp-content\/uploads\/2026\/07\/la_haine_collection-20-man-7-470x705.jpg);\" title=\"la_haine_collection-20-man-7\" ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/lahaineinsideus.com\/wp-content\/uploads\/2026\/07\/la_haine_collection-20-woman-23-686x1030.jpg\"  aria-label=\"image la_haine_collection-20-woman-23\"  id='av-masonry-1-item-3009' data-av-masonry-item='3009' class='av-masonry-entry isotope-item post-3009 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"la_haine_collection-20-woman-23\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(https:\/\/lahaineinsideus.com\/wp-content\/uploads\/2026\/07\/la_haine_collection-20-woman-23-470x705.jpg);\" title=\"la_haine_collection-20-woman-23\" ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal  '><div class='av-extra-border-outer'><div class='av-extra-border-inner'  style='background-color:#000000;' ><\/div><\/div><\/div><\/div><div id='av_section_3'  class='avia-section main_color avia-section-no-padding avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-16  el_after_av_section  el_before_av_section   av-minimum-height av-minimum-height-custom  container_wrap fullsize' style='background-color: #000000;  '  ><div class='container' style='height:25px'><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-222'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal  '><div class='av-extra-border-outer'><div class='av-extra-border-inner'  style='background-color:#000000;' ><\/div><\/div><\/div><\/div><div id='av_section_4'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-full-stretch av-section-color-overlay-active avia-bg-style-fixed  avia-builder-el-17  el_after_av_section  avia-builder-el-last   av-minimum-height av-minimum-height-custom  container_wrap fullsize' style='background-color: #000000; background-repeat: no-repeat; background-image: url(https:\/\/lahaineinsideus.com\/wp-content\/uploads\/2026\/07\/la_haine_collection-20-man-15.jpg);background-attachment: fixed; background-position: top center;  '  data-section-bg-repeat='stretch'><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.7; background-color: #000000; '><\/div><div class='container' style='height:550px'><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-222'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_full  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding first  avia-builder-el-18  avia-builder-el-no-sibling  \" style='border-radius:0px; '><div  style='padding-bottom:10px; color:#dddddd;' class='av-special-heading av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-19  avia-builder-el-no-sibling  '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  ><span class='special_amp'>\u201c<\/span>Good people do like this. They keep on trying, they never give up<span class='special_amp'>\u201d<\/span><\/h1><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>CORMAC MC CARTHY \u2013 LA STRADA- 2007. EINAUDI.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#dddddd'><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Haine Inside Us<\/title>\n<meta name=\"description\" content=\"A unique insight allowed the creative crew of the company to carry the concept on a new irreverent, bold and uncompromising collection. 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