{"id":227,"date":"2017-03-10T11:34:44","date_gmt":"2017-03-10T11:34:44","guid":{"rendered":"https:\/\/lahaineinsideus.com\/brand-concept\/?lang=en"},"modified":"2026-06-04T10:23:58","modified_gmt":"2026-06-04T08:23:58","slug":"brand-concept","status":"publish","type":"page","link":"https:\/\/lahaineinsideus.com\/en\/brand-concept\/","title":{"rendered":"Brand Concept"},"content":{"rendered":"
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La Haine Inside Us<\/h1>
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Born in Italy in 2016, La Haine Inside Us is a Made in Italy brand<\/strong> shaped by contrast.
\nInside each of us, opposite forces coexist: instinct and reason, fragility and strength, chaos and control.
\nLa Haine Inside Us comes from this invisible tension.
\nIt does not portray hate as destruction, but as a primitive force: an energy that challenges us, changes us, and pushes us to choose who we want to become.
\nEvery wound leaves a mark.
\nEvery experience changes the way we see the world.
\nEvery inner conflict becomes part of our identity.
\nOur aesthetic starts there.
\nIn contrast.
\nIn imperfection.
\nIn the beauty of what does not seek perfection.<\/p>\n<\/div><\/section>
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It\u2019s within us, latent, still, as if it\u2019s sleeping. But it\u2019s there<\/strong> .
\nUsually it is awakened by a split, a grief. It has never a non-violent birth<\/em>.
\nIt feeds on itself and, if it\u2019s fed, it grows out of proportion, causing lacerations and wounds, even deeper than the ones which initially triggered it.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>
\n

<\/span><\/span><\/div>
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An emotion which is part of human beings genetic heritage.
\nIt lives inside us in a constant struggle for the prevarication of our good feelings. It should not scare you, the awareness of its existence is the only weapon man has got to avoid being a victim.<\/p>\n

We are free to choose to be good or not. <\/em><\/p>\n

To let the hate, within us, win or not.<\/strong><\/p>\n

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Good people do like this. They keep on trying, they never give up\u201d.<\/p>\n

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“GOOD PEOPLE DO LIKE THIS. THEY KEEP ON TRYING, THEY NEVER GIVE UP”
\nCormac Mc Carthy \u2013 La strada- 2007. Einaudi.<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><\/p><\/div>

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<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/main><\/div><\/div>
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Inside everyone there is a choice<\/h1>
<\/div><\/div><\/div>\n

We are not defined by what we carry inside.
\nWe are defined by what we choose to do with it.<\/p>\n

La Haine Inside Us is for those who do not need masks.
\nFor those who face their darkness without hiding it.
\nFor those who turn their scars into a language.<\/p>\n

Not a collection.
\nA statement.<\/strong><\/p>\n<\/div><\/section>\n

It\u2019s Hate.<\/h1>

An emotion which is part of human beings genetic heritage.<\/p>\n<\/div>

<\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><\/div><\/div>
\n
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<\/div>

A unique vision <\/h1>
<\/div><\/div><\/div>
\n

An aesthetic born from contrast.
\nVolumes, textures and details come together in a continuous search for balance between instinct and identity.
\nEach collection is an evolution.
\nEach garment is born from the union of research, experimentation and creative freedom.
\nWe do not simply create products.
\nWe create a language.<\/strong><\/p>\n<\/div><\/section>
\n

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Allowed the creative crew of the company to carry the concept on a new irreverent, bold and uncompromising collection.<\/p>\n

Unique samples exploring unpublished processes and details.<\/em><\/p>\n

All black overlapping shades let us glimpse cutting-edge technologies prints<\/strong> and a deep research on shapes and fabrics, from cotton to leather.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>
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Discover our Collections<\/span><\/a><\/div><\/p><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\nBrand Concept | La Haine Inside Us<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lahaineinsideus.com\/en\/brand-concept\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Concept | La Haine Inside Us\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lahaineinsideus.com\/en\/brand-concept\/\" \/>\n<meta property=\"og:site_name\" content=\"La Haine Inside Us\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/lahaineinsideus\" \/>\n<meta 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