MADE IN ITALY SINCE 2016.

BORN FROM CONTRAST.
DEFINED BY IDENTITY.
CONSTANTLY EVOLVING.

It’s Hate.

An emotion which is part of human beings genetic heritage.

It lives inside us in a constant struggle for the prevarication of our good feelings.
It should not scare you, the awareness of its existence is the only weapon man has got to avoid being a victim.
We are free to choose to be good or not. To let the hate, within us, win or not.

Brand Concept

#20

The collection explores a future where identity, research, and innovation converge within a cyber universe of artificial surfaces, synthetic lights, and invisible tensions.

In this scenario, LA HAINE INSIDE US portrays the conflict between the individual and the system, instinct and control, authenticity and conformity, reaffirming the value of research, experimentation, and the excellence of Made in Italy.

In a world that increasingly tends toward uniformity, the most revolutionary act remains the ability to shape one’s own identity and remain irreducibly true to oneself.

View Man Collection

View Woman Collection

Download PDF Man Collection – Download PDF Woman Collection

“Good people do like this. They keep on trying, they never give up”

CORMAC MC CARTHY – LA STRADA- 2007. EINAUDI.