La Haine Inside Us
Born in Italy in 2016, La Haine Inside Us is a Made in Italy brand shaped by contrast.
Inside each of us, opposite forces coexist: instinct and reason, fragility and strength, chaos and control.
La Haine Inside Us comes from this invisible tension.
It does not portray hate as destruction, but as a primitive force: an energy that challenges us, changes us, and pushes us to choose who we want to become.
Every wound leaves a mark.
Every experience changes the way we see the world.
Every inner conflict becomes part of our identity.
Our aesthetic starts there.
In contrast.
In imperfection.
In the beauty of what does not seek perfection.
It’s within us, latent, still, as if it’s sleeping. But it’s there .
Usually it is awakened by a split, a grief. It has never a non-violent birth.
It feeds on itself and, if it’s fed, it grows out of proportion, causing lacerations and wounds, even deeper than the ones which initially triggered it.
An emotion which is part of human beings genetic heritage.
It lives inside us in a constant struggle for the prevarication of our good feelings. It should not scare you, the awareness of its existence is the only weapon man has got to avoid being a victim.
We are free to choose to be good or not.
To let the hate, within us, win or not.
Good people do like this. They keep on trying, they never give up”.
“GOOD PEOPLE DO LIKE THIS. THEY KEEP ON TRYING, THEY NEVER GIVE UP”
Cormac Mc Carthy – La strada- 2007. Einaudi.
